By ATTS 
As the Brigham Young University (BYU) Cougars prepare to face the University of Oregon Ducks in the 2022 Alamo Bowl, a group of dedicated alumni have been hard at work organizing an ambitious service project that will impact the lives of hundreds in San Antonio, Texas. ‘Cougs Care,’ a grassroots initiative, aims to serve the community while fostering a sense of pride and unity among BYU alumni and fans.
‘Cougs Care’ is a multifaceted service project that will take place on December 28th, the day of the Alamo Bowl. Alumni volunteers will gather at a designated tailgate area near the Alamodome to engage in various service activities, including:
The ‘Cougs Care’ service project is expected to have a profound impact on the San Antonio community. By donating blood, food, and toys, BYU alumni will directly address the needs of those in the area, particularly during the holiday season. The Gratitude Wall will create a tangible display of the outpouring of support and appreciation within the Cougars’ fan base.
‘Cougs Care’ also serves as a powerful engagement tool for BYU alumni. By uniting former students and fans in a shared purpose, the project strengthens the bonds within the BYU community. It fosters a sense of belonging and camaraderie, reminding alumni of their shared values and commitment to making a positive difference in the world.
The ‘Cougs Care’ service project has garnered widespread support from various stakeholders:
However, some critics have raised concerns about the logistics of the project, particularly with regard to the blood drive and the potential impact on traffic and parking near the Alamodome. Organizers have addressed these concerns by securing necessary permits and coordinating with local authorities to ensure the smooth operation of the event.
Research suggests that service-learning programs can have numerous benefits for participants, including enhanced empathy, civic responsibility, and critical thinking skills. A study published in the Journal of Higher Education found that students who engaged in service-learning activities experienced significant growth in their problem-solving abilities and their understanding of social issues.
Similar initiatives have been successfully implemented by other universities. For example, the University of Texas at Austin hosts an annual ‘Bevo’s Biggest Bash’ service project that has raised millions of dollars for local charities and impacted the lives of countless individuals.
The ‘Cougs Care’ Tailgate Service Project is a testament to the power of community engagement and the spirit of service that defines the BYU alumni community. By uniting Cougar fans in a shared purpose, the project will positively impact the San Antonio community while strengthening the bonds within the BYU family.
As the Cougars and the Ducks take to the field for the Alamo Bowl, the ‘Cougs Care’ service project will serve as a reminder that the true victory lies not only in the outcome of the game but also in the lasting legacy of service and community impact.
